Analyzing the Resale Value of Different Car Brands

When selling your car, many factors can have an impact on its resale price. Brand reputation, desirability in the used market and reliability all play an integral part.

Lexus and Honda both received top brand awards at this year’s J.D. Power U.S. ALG Residual Value Awards, while numerous models from each won model segment awards as well. Read on to discover if any models from either brand earned such distinction.


Toyota’s longstanding track record of reliability plays an integral part in their high resale values. Both new and pre-owned Toyota models retain their values far longer than many others on the market due to this quality and longevity factor.

Even their most recently introduced SUV, the hybrid 2021 Venza, retains a solid portion of its initial purchase price after five years of ownership – evidence that their designs can be improved gradually instead of completely revamped every few years.

Toyota’s 2022 GR86 sports car is expected to retain a significant portion of its initial costs after five years due to its clever mix of performance and practicality, making it an attractive alternative to segment benchmarks like Mazda MX-5 Miata.


Subarus boast excellent resale values, with used cars often selling for prices close to new. This may be partly attributable to production limitations from Subaru that prevent enough vehicles being produced to meet demand.

Subaru provides something for every type of car shopper with popular models like the Crosstrek, Outback, and Impreza – from crossover SUVs with everyday drivability combined with off-road capability to sedans like Legacy and WRX for comfort and affordability for families.

Pricing has remained fairly consistent for Subaru cars in the last 30 and 90 days, providing buyers with reliable market values for these vehicles. This information can help plan their purchase more easily while making wise financial decisions.


Honda vehicles tend to hold their value well. Their vehicles are in high demand on the used car market, yet remain affordable when new. This stands in contrast to some brands, like Volvo and Porsche, renowned for rapidly depreciating.

Honda sedans and small SUVs are excellent vehicles to consider if you want something that won’t quickly lose value, with excellent fuel economy ratings, stylish appearances and useful technology features that appeal to buyers.

Honda’s commitment to safety helps it achieve high resale values. From driver assistance systems and structural designs, all Honda safety innovations aim at protecting drivers and passengers alike.


Mazda vehicles do a solid job of holding their value when compared to similar models; however, they’re not the best at it either; depreciation occurs within five years – not an extreme drop but not great either.

When compared with comparable SUV models, the Mazda CX-9 experiences greater depreciation than most. This also holds true for its sibling model, the Mazda3.

However, Mazda models hold their value well and are frequently sought out on the used car market. This could be attributed to their blend of stylish design, advanced features, and fuel efficiency that appeals to many buyers as well as their well-earned reputation for reliability – factors which all play into their resale value.


Volkswagen cars boast an excellent resale value, with models such as the Beetle, Passat and Tiguan being consistently ranked highly for their ability to retain value. However, it should be remembered that there may be many factors affecting its resale value – each could affect it differently.

Brand recognition can have a major effect on the resale value of any car, especially one manufactured by VW. Maintaining good interior and exterior condition of your VW will also enhance its resale value, including regular maintenance checks, cleaning/detailing sessions, blemish removal as soon as they appear, etc. To maximize its resale value and achieve a higher selling price and better return on your investment.

Leave comment

Your email address will not be published. Required fields are marked with *.